Eat like a champ
Danone’s Eat Like A Champ (ELAC) is a free healthy eating educational programme designed for primary school children aged 9-10. The aim of this program is to tackle the growing issue of poor nutrition and obesity amongst children through six specially tailored lessons.
Brand New Media have been working with Danone for the past six years, redesigning an accessible, mobile friendly campaign website and supporting classroom teaching kits.
The site allows teachers to sign up for the educational programme and manage hidden rewards for their classes once they have finished a section topic.
ClientDanoneServicesWebsite, PrintYear2012-PresentLinkeatlikeachamp.co.uk
Twitter: twitter.com/eatlikeachampuk
The results so far!
In 2013, 1000 primary classes in schools took place of the programme, reaching 30,000 children in the UK.
The aim is that by 2020, Eat Like A Champ will have reached 1 million children.
