Redesigns shouldn’t reset your SEO. Here’s how we rebuild WordPress sites without nasty surprises.
1) Discovery & baseline
We export current rankings, traffic, top landing pages, backlinks and crawl data (Screaming Frog/GA4/Google Search Console). This becomes our “do not break” list.
2) Information architecture
We group content by intent and remove dead-ends. Redirect map starts here: what gets merged, what stays, what changes URL.
3) Component design, not page-by-page
We design a reusable component library, including heroes, proof bars, pricing tables, FAQs, and calls to action — to ensure visual consistency, streamline content creation, and improve key performance metrics like CLS (Cumulative Layout Shift, which measures visual stability) and LCP (Largest Contentful Paint, which measures loading speed and perceived performance).
4) Content refresh
We keep winners, combine overlaps and kill thin pages. Each key page gets improved headings, internal links, FAQs and a clear CTA.
5) Build & performance
Clean Elementor templates + ACF, no plugin bloat. We optimise images, subset fonts, defer non-critical scripts and test Core Web Vitals.
6) Pre-launch QA
- Redirects tested (200s only, no redirect chains)
- Forms, tracking, schema, sitemap, robots
- Accessibility checks (colour contrast, keyboard nav, landmarks)
- Speed testing on mobile first
7) Launch & monitor
We push live during low-traffic hours, check Search Console, resubmit sitemaps and monitor the “do not break” list for 2–4 weeks, fixing any anomalies quickly.
Outcome: You get a cleaner site, better UX, and stable (usually improved) organic performance from day one.