Actimel needed a digital refresh, one that stayed true to their brand but added a new layer of engagement. We delivered a flexible WordPress site with playful features like downloadable colouring pages and quizzes for families. The results spoke for themselves: A 25% spike in traffic in the first 90 days.
Kids make up 50% of Actimel’s consumption within families. Actimel for Kids is a small, tasty yogurt drink that helps parents support a balanced diet, perfect for breakfast, lunchboxes, or a quick after-school snack. The range features AC, TI, and MEL – fun, friendly characters from Team Actimel. Our mission was to encourage kids to engage with the characters and collect the different bottle designs.
