BrandNewMedia

New Website Launched – Benefits Awareness Month Campaign Microsite

tim — Wed, 04 Apr 2012 12:05:40 +0000

Brand New Media are pleased to announce the launch of the Benefits Awareness Month #BAM2012 campaign microsite.

Benefits Awareness Month is an annual media campaign held in April to promote the charity Turn2us to the public and encourage people to check their eligibility for welfare benefits. We created an engaging and informative microsite which feature an interactive game designed to challenge stereotypes of benefit claimants, who intern introduce a series of video case studies and drive traffic to the Turn2us benefit checker, all of this was based/inspired by the classic ‘Guess Who’ game.

Turn2us also have a handy benefits checker/calculator, it may be worth checking to see if you qualify for benefits.

See the website at http://bam.turn2us.org.uk/

Toilet paper rolls to create tiny scenes of everyday life

tim — Wed, 29 Feb 2012 12:39:02 +0000

French artist Anastassia Elias uses toilet paper rolls to create tiny scenes of everyday life.

Really nice idea taking unconventional everyday materials that are thrown away and making something beautiful.

The Joy of Not Being Sold Anything

tim — Wed, 29 Feb 2012 12:08:53 +0000

People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.

by banksy

Some more from the master….

Inspired by Iceland promotional video

tim — Wed, 04 Jan 2012 17:47:42 +0000

Iceland wants you to come and experience the unique charm of Icelandic hospitality – ‘Inspired by Iceland’ is an Interesting approach to advertising your country, very original, we like it a lot…

Still think the New Zealand ‘100% Pure You’ ads campaign are my favorite, the landscape is stunning.

What’s your favorite? Now don’t be all-nationalistic….

Inspired By Iceland

New Zealand ‘100% Pure You’

Showcase of Funny Celebrity Caricatures

tim — Mon, 17 Oct 2011 18:46:29 +0000

A caricature is the art of producing an embroidered or indistinct portrayal of a person to generate an identifiable visual image. In general, we see lots of caricatures of political personalities and movie stars in entertainment magazines for humorous effect.

In this post, we are going to have some fun showcasing some of these caricatures with 50 famous personalities from sports, film, television and the music industry.

You can leave a comment below if they brought a smile to your face. Enjoy!

Harry Potter

Leonardo Di Caprio

Albert Einstein

John Kerry

Quentin Tarantino

George Walton Lucas

Keira Knightley

Nike Extreme – Just Experience It

tim — Tue, 10 May 2011 13:55:02 +0000

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The Secret to Madonna’s Success

tim — Mon, 09 May 2011 13:54:40 +0000

Fotoshop by Adobé from Jesse Rosten on Vimeo.