New Website Launched – Benefits Awareness Month Campaign Microsite

Brand New Media are pleased to announce the launch of the Benefits Awareness Month #BAM2012 campaign microsite.

Benefits Awareness Month is an annual media campaign held in April to promote the charity Turn2us and to encourage people to check their eligibility for welfare benefits. We created an engaging and informative microsite which features an interactive game designed to challenge stereotypes of benefit claimants, who in turn introduce a series of video case studies and drive traffic to the Turn2us benefit checker, all of this was based/inspired by the classic ‘Guess Who’ game.

See the website at http://bam.turn2us.org.uk/